The STAT Team | Staff Piece You can’t expect to outrank your competitors without a strong SEO strategy and keyword research to back up your reasoning. This article from STAT provides a strong base for learning keyword research.

Are you struggling to rank for highly competitive keywords? Do you want to discover a hidden gem that can boost your website’s visibility and drive more targeted traffic? Then you’ll probably benefit from the power of long-tail keywords! This Moz post outlines how to find—and leverage—long-tail keywords to take your SEO strategy to the next […]

Looking to get your website content featured at the top of the SERP? Well, optimizing your existing content for featured snippets in the way to go! This article breaks down the steps for identifying opportunities for featured snippets and making changes to your content to increase the chances of being featured.

When clients come to us looking for help with their email marketing, we know the subject lines can be the most important part! A good subject line can draw people in an have them click on your email. This article from Constant Contact helps give tips to create the best subject line for your next […]

We are entering a new age of social media where the platforms no longer want you to leave their site. What does this mean for business? Well, it means that we have to become experts in zero-click marketing! This article from Sparktoro sums up the shift we have made in the past few months with […]

When you are trying to rank nationally on SERP, you have to first make sure that you have secured the local keywords in your area. Semrush has created a simple 4-step process to ensure that you are choosing the best keywords for you to rank locally for SEO.

When it comes to copywriting for marketing & advertising, the manner in which you convey your message wields remarkable power. Crafting compelling and persuasive content is an essential skill if you hope to effectively promote your product or service. Whether you’re writing a product description, a social media post, an email campaign, or a blog […]

Connie Smart | Staff Piece Since AI has hit the marketing world, we have slowing integrated it into our workflow to help better serve our clients. This article from the Content Marketing Institute gave us 7 steps to try it out in our day to day tasks.

As we continue powering through 2024, we’re yet again witnessing the emergence of new tools that are set to revolutionize the way search engines present their SERPs. The pace of innovation seems continuous and ever-quickening, with each passing day bringing with it new technology and features that surpass those that existed last year—or even last […]

Marketing is a constantly changing landscape and at times it can feel hard to keep up. With so much information out there, how can you know what to trust? We spend our time researching and implementing best practices for marketing daily. We can stay up-to-date on the latest trends and changes thanks to our favorite […]